How Saramin Boosted Organic Traffic by 100% with Smart SEO Moves

How Saramin Boosted Organic Traffic by 100% with Smart SEO Moves

By Team Insights | Updated June 2025

🚀 The Background

Saramin is one of South Korea’s most trusted job search platforms. With tools like AI-powered resume reviews, company salary data, and career coaching resources, they’ve become a go-to destination for job seekers and professionals alike.

Back in 2015, the Saramin team realized they could do more to get discovered via Google. That’s when they turned their attention to SEO—and it changed everything.

🛠 The Turning Point

After connecting their website to Google Search Console, Saramin began identifying crawl issues and fixing indexing problems. These simple fixes led to a 15% rise in organic search traffic in the first year alone.

📈 15% traffic growth just by solving crawl and index issues.

🔍 The Real SEO Work Begins

Encouraged by the initial boost, the team went deeper. They revamped their technical SEO by:

  • Removing outdated meta keyword tags
  • Adding canonical URLs to reduce duplicate content
  • Implementing structured data like JobPosting, Breadcrumb, and EstimatedSalary

To guide their implementation, they leaned heavily on tools like:

  • Structured Data Testing Tool
  • Mobile-Friendly Test
  • PageSpeed Insights
  • AMP Validator
“Whenever we spot an issue with our structured data, we test individual URLs using Google’s tools. These resources give us clarity on what needs to be fixed.” — Moon Tae Sung, SEO Lead at Saramin

📊 The Results: More Than Just Traffic

By late 2019, Saramin’s efforts were clearly paying off. Their Google Search Console dashboard showed a near-flawless coverage graph, and traffic numbers were skyrocketing:

✅ 102% increase in organic traffic (year-over-year)
🔐 93% jump in user sign-ups
🔄 9% lift in conversions

Most impressively, this wasn’t just about bringing in more users—it was about bringing in the right users. The traffic was converting at a higher rate and staying engaged longer.

“The quality of our organic traffic improved dramatically. It’s not just about numbers—it’s about delivering real value to our users.” — Moon Tae Sung

🌱 What’s Next for Saramin?

The team isn’t slowing down. They continue exploring new SEO trends, experimenting with rich results, and optimizing for user experience. As they put it: “We’re just getting started.”

Inspired by the Google case study on Saramin. This article is a paraphrased, original summary created for educational and blogging purposes.

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